Here’s an entry for the Louisville Free Public Library Blogathon, organized to help benefit the flooded Louisville Free Public Library in Kentucky.  Andy Woodworth organized this innovative activity to support donations to Steve Lawson’s Library Society of the World fundraiser where you can donate or directly to the LFPL Foundation. 

Here’s a perfect example of a grass-roots marketing effort that energizes people to use tools already at their fingertips.  If you’re already blogging… how hard is it to add another post to create a little awareness?  The trick with getting others involved with your marketing efforts is to make it easy for them by capitalizing on something they’re already doing.  And the added bonus is they already have instant credibility with their audience.  

So why do libraries rock?  There are SO many reasons… but the one that impresses me most today is the way folks in our community can creatively marshal the use of tools and colleagues to make a difference.

This entry was posted on Monday, August 31st, 2009 at 7:15 pm and is filed under Caught in the Act. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.